Wednesday, January 4, 2012

Product Marketing Manager

REf: MJ 25

Bangalore

Job Description

Product conceptualizations, forge partnerships with academic partners and create, plan and execute marketing plans for product.

Help in conducting survey through various channels to look for gaps in Higher education and conceptualize new products as per the consumer needs.

Ideated and co-develop new courses for working professionalsand in the Higher Education segment.

Build and maintain relationships with College Partners (National / Foreign) for theaccreditation of new course created.

Manage the entire product creation lifecycle, including content aggregation, faculty empanelment.

Create a good marketing strategy for the launch; coordinate with creative team to create marketing flyers, brochures, collaterals etc.

Formulation of activation plans for increase in the visibility, awareness of the product through Email / Newsletter and internet based marketing communication.

Responsible for sales conversion of the product through the above mentioned marketing campaign.


Skills

1) Excellent written / verbal communication

2) Possess creative ideas in conceptualizing innovating marketing strategies

3) Good in relationship managementskills


The client is into the business of imparting education both to corporate as well as individuals present even in the remotest part of India using technology as a backbone. It is a venture funded company having presence in 22 locations in India and are the leaders in online education in India


To apply Email writetotanveer@gmail.com

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