Head - Marketing / Mumbai / Passout of 1996 - only / Tier - 1 Bschool

Please send your CV's or connect

Akhil : akhil@veeyu.in | akhil [at] veeyu [dot] in | Mobile: +91. 98317 10700 | Board: +91.33.4011.5000

Category Head Marketing - Top Automobile company - Only from top B school.

Job Description – Category Manager

Age Band: 32 – 36 years

Education: BE, MBA

Experience: 10 – 12 years

Preffered Industries: Auto, FMCG, Durables.


Key Deliverables:


• Brand Activation: Top-line & Bottom-line responsibility for the category & execution of the strategic brand plan (brand strategy, strategic brand pivots, market prioritization & other demand generation activities).
• Brand Innovation: Responsible for innovation on the portfolio, in terms of line extensions / portfolio expansion. Building business models for new products. Lead a cross functional team (comprising of people from R&D, Business Finance, Marketing Research, Purchase, Packaging Development, Quality & Manufacturing).
• Copy Development: Deciding the media strategy & developing copy (rigorously consumer tested) across media (TV, radio, print, POS etc). Work closely with my media planning team in devising the media plan & developing innovative media solutions.
• Marketing Research: Analyzing brand performance thru primary (self initiated MR for testing marketing mix elements & developing consumer understanding thru FGDs & consumer contacts) & secondary data sources (AC Nielsen, IMRB panel data) & basis that develop brand activation plans for demand generation.
• Consumer Understanding: Singularly responsible for building on the existing base of consumer understanding thru consumer contacts & customized marketing research.
• Brand Health Monitoring: Tracking brand health scores & utilizing this information for devising anti-competition / brand activation plans.
• Team Management: Lead a team of brand managers in delivering key result areas.

• Optimum Budget Utilization: Handle marketing budget working with product, sales & external agencies for advertising, media planning, activation and direct marketing support.

Please send your CV's or connect

Akhil : akhil@veeyu.in | akhil [at] veeyu [dot] in | Mobile: +91. 98317 10700 | Board: +91.33.4011.5000

Regards

Akhil Saraf

Director

Veeyu HR Solutions Pvt. Ltd.

Mobile: + 91.98317 40508

Board : +91.33.4011.5000

Web : www.veeyu.in

Kolkata | Bangalore | Mumbai | Chennai